Digital Marketing ROI Calculator

Accurately calculate your marketing campaign profitability including all costs

Disclaimer: This calculator provides estimates based on your inputs. For precise financial analysis, consult with your accountant or financial advisor.

Revenue

Costs

Product Costs (Optional)

Accurate Marketing ROI Calculation

This calculator now properly accounts for all revenue and cost components to give you a complete picture of your marketing campaign's profitability:

The Correct ROI Formula

ROI = (Net Profit / Total Costs) × 100%

Where:

  • Net Profit = Gross Revenue - Cost of Goods Sold - Marketing Costs
  • Total Costs = All marketing and product costs

Why Include All Costs?

Many marketers make the mistake of only counting ad spend, but true ROI calculation should include:

  • Direct advertising costs (platform ad spend)
  • Creative costs (design, copywriting, video production)
  • Agency fees or internal team costs
  • Technology costs (marketing software, tools)
  • Product costs (COGS - Cost of Goods Sold)

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